Hey there, activewear wholesalers! If you’re supplying fitness studios, yoga centers, sportswear brands, or retailers across the U.S., you need to know which brands are driving the activewear scene. The market’s exploding—set to hit around $443 billion by 2025—and choosing the right partners can give your business a serious edge. I’ve rounded up 25 activewear brands you should consider stocking in 2025. These are my top picks based on their quality, vibe, and market demand, broken down into industry giants, premium labels, eco-conscious brands, and rising stars. Let’s jump in and see who’s worth your shelf space.
Industry Giants You Can’t Ignore
These brands are the heavyweights—huge reach, top-notch innovation, and products that customers snap up like crazy. Stocking them can boost your cred and keep orders flowing.
Nike
- Website: nike.com
- Introduction: Founded in 1964 as Blue Ribbon Sports, Nike has grown into the undisputed king of sportswear, headquartered in Beaverton, Oregon. With a mission to “bring inspiration and innovation to every athlete,” Nike’s gear powers everyone from Olympic champions to weekend joggers. Their global presence and relentless focus on cutting-edge design make them a household name, dominating both performance wear and street style.
- Main Product Lines: Dri-Fit tops, Universa leggings, Air Zoom sneakers, Pro training gear.
- Brand Highlights: Nike’s Nike Well Collective pushes holistic fitness, blending performance with street-ready style. Universa leggings are a hit for their smoothing, lifting fit, perfect for yoga or casual vibes.
Nike’s a safe bet for any client—gyms, retailers, you name it. Their stuff is reliable, and the brand name alone pulls in crowds. I’d prioritize their leggings and tops for yoga studios or retailers chasing athleisure trends.
Adidas
- Website: adidas.com
- Introduction: Born in Herzogenaurach, Germany, in 1949, Adidas has become a global icon under the vision of founder Adolf “Adi” Dassler. Known for its three-stripe logo, the brand spans professional sports to streetwear, dressing soccer teams, runners, and fashionistas alike. Adidas thrives on bold collaborations with designers and celebrities, keeping their collections fresh and culturally relevant.
- Main Product Lines: Samba OG sneakers, Adibreak track pants, Ultraboost shoes, Tiro soccer gear.
- Brand Highlights: Adidas nails the mix of sport and style with their iconic three-stripe look. They cover everything from soccer to running, and their collabs with celebs keep them fresh. Adibreak pants are huge for both athletes and streetwear fans.
For wholesalers, Adidas is a goldmine if your customers range from sports teams to casual shoppers. Their versatility makes them a must-have. I’d stock their sneakers and track pants for max appeal.
Lululemon
- Website: lululemon.com
- Introduction: Launched in Vancouver, Canada, in 1998, Lululemon started as a yoga-inspired brand and quickly became a lifestyle phenomenon. Founded by Chip Wilson, it’s now a go-to for premium activewear that blends comfort, function, and style. With a cult-like following, Lululemon’s stores and online platforms cater to fitness enthusiasts who value quality and community.
- Main Product Lines: Align High-Rise pants, Define jacket, Scuba hoodies, Wunder Train leggings.
- Brand Highlights: Lululemon’s been the yoga crowd’s go-to for buttery-soft, flattering gear. Their Align pants feel like a hug, and the Define jacket’s a sleek staple. They’re all about quality and comfort.
Yoga studios and boutiques will eat this up—Lululemon’s stuff sells out fast. I’d focus on their core Align and Wunder Train lines for steady demand.
Under Armour
- Website: underarmour.com
- Introduction: Founded in 1996 by Kevin Plank in Baltimore, Maryland, Under Armour revolutionized performance wear with moisture-wicking fabrics. Starting with a single T-shirt, it’s now a major player in American sports like football, basketball, and baseball, equipping athletes with gear built for intensity. Their focus on innovation keeps them ahead in the competitive arena.
- Main Product Lines: HeatGear leggings, ColdGear tops, Project Rock training gear, Infinity sports bras.
- Brand Highlights: Under Armour’s built for performance, especially in sports like football and basketball. Their moisture-wicking tech keeps athletes comfy during tough workouts. HeatGear’s a standout for high-intensity sessions.
If your clients cater to serious athletes, Under Armour’s a no-brainer. Gyms and team-focused retailers love them. I’d stock their compression gear and bras for the win.
Puma
- Website: puma.com
- introduction: Puma, established in 1948 in Herzogenaurach, Germany, by Rudolf Dassler, blends athletic performance with lifestyle appeal. Known for its sleek logo and bold designs, Puma sponsors top athletes and teams while staying relevant with high-profile fashion collabs. It’s a brand that effortlessly bridges the gym and the streets.
- Main Product Lines: RS-X sneakers, T7 track jackets, ForeverRun Nitro shoes, Studio yoga gear.
- Brand Highlights: Puma blends sporty function with lifestyle flair, staying trendy with big-name collabs. Their RS-X sneakers and yoga gear appeal to both gym-goers and casual wearers.
Puma’s great for retailers wanting versatile pieces that sell all year. I’d go for their sneakers and track jackets—they’re crowd-pleasers.
Reebok
- Website: reebok.com
- Introduction: Reebok, founded in 1958 in Bolton, England, has deep roots in fitness and innovation, from inventing spiked running shoes to becoming a CrossFit staple. Acquired by Adidas in 2005, it continues to focus on high-intensity training gear, appealing to gym-goers and fitness communities worldwide with its durable designs.
- Main Product Lines: Nano X shoes, Lux leggings, Classic Leather sneakers, United by Fitness apparel.
- Brand Highlights: As part of Adidas, Reebok’s a fitness staple, especially for CrossFit and HIIT. Their Nano X shoes are built for tough workouts, and their apparel holds up under sweat.
Fitness studios and gyms will vibe with Reebok’s durability. I’d recommend their workout tops and shoes for clients with active customers.
Table 1: Industry Giants at a Glance
| Brand | Main Product Lines | Brand Highlights | Best For |
|---|---|---|---|
| Nike | Dri-Fit tops, Universa leggings, Air Zoom | Global leader, versatile for sports and style | Yoga studios, retailers |
| Adidas | Samba OG, Adibreak pants, Ultraboost | Iconic, sport-to-street appeal | Retailers, sports teams |
| Lululemon | Align pants, Define jacket, Scuba hoodies | Premium yoga gear, buttery-soft fabrics | Yoga studios, boutiques |
| Under Armour | HeatGear leggings, Project Rock gear | Performance-driven, athlete-focused | Gyms, team sports retailers |
| Puma | RS-X sneakers, T7 jackets, Studio yoga gear | Trendy, sport-lifestyle crossover | Retailers, casual brands |
| Reebok | Nano X shoes, Lux leggings, Classic Leather | Durable, CrossFit-ready fitness gear | Fitness studios, gyms |
Premium and Luxury Brands to Elevate Your Offerings
Looking to hook upscale boutiques or studios with fancy clients? These brands bring high-end fabrics, killer designs, and that exclusive feel your customers will love.
Alo Yoga
- Website: aloyoga.com
- Introduction: Launched in Los Angeles in 2007 by Danny Harris and Marco DeGeorge, Alo Yoga combines yoga culture with fashion-forward design. Loved by celebrities like Hailey Bieber and Kendall Jenner, Alo’s gear is crafted to move seamlessly from studio to street, emphasizing breathable fabrics and flattering fits that elevate any wardrobe.
- Main Product Lines: Airbrush Heart Throb leggings, Alosoft tops, Muse sweatsets, Warrior mats.
- Brand Highlights: Alo Yoga’s a magnet with sculpting, comfy gear that’s perfect for yoga or Instagram-worthy outings. Their Airbrush leggings are a fan fave for their flattering fit and versatility.
Trendy boutiques and yoga centers need Alo—it’s a status symbol. I’d stock their leggings and tops; they’re guaranteed to move fast.
Varley
- Website: varley.com
- Introduction: Founded in 2015 by Lara Mead and Ben Mead, Varley draws inspiration from London’s polish and Los Angeles’ relaxed vibe. This women’s activewear brand focuses on versatile pieces that transition effortlessly between workouts and daily life, using soft fabrics and minimalist designs that appeal to modern, style-conscious consumers.
- Main Product Lines: Let’s Move leggings, Dawson sports bras, Everly sweatshirts, Bond jackets.
- Brand Highlights: Varley mixes polish with chill, offering soft, relaxed fits that work for workouts or lounging. Their minimalist designs scream quiet luxury.
Retailers targeting women who love chic, versatile pieces will dig Varley. I’d go for their neutral-toned leggings and bras—they’re super hot.
Tory Sport
- Website: toryburch.com/tory-sport
- Introduction: Introduced in 2015 by designer Tory Burch, Tory Sport brings her signature preppy aesthetic to activewear, inspired by classic tennis and golf styles. Based in New York, the brand combines performance fabrics with elegant details, catering to women who want to look polished while staying active.
- Main Product Lines: Pleated tennis skirts, Flared leggings, Chevron sports bras, Seamless tops.
- Brand Highlights: Tory Sport’s preppy, tennis-inspired gear blends performance with polish. Their skirts and leggings feel high-end but handle real workouts.
Upscale boutiques and country club shops should jump on Tory Sport. Their outerwear’s a great pick for seasonal stock.
Year of Ours
- Website: yearofours.com
- Introduction: Started in 2016 in Los Angeles by Eleanor Haycock and Alexandra Schulte, Year of Ours is a women-led brand that’s all about bold, confident activewear. Popular with celebrities like Gigi Hadid, their designs mix sporty functionality with eye-catching details, making them a go-to for trendsetters who want to stand out.
- Main Product Lines: Football leggings, Rib-knit sets, Veronica sports bras, Court shorts.
- Brand Highlights: Year of Ours is celeb-approved with bold, cinching designs that stand out. Their football leggings are unique and flattering, perfect for the “it girl” crowd.
Boutiques chasing trendy shoppers will love this brand. I’d stock their colorful leggings to grab attention.
Sweaty Betty
- Website: sweatybetty.com
- Introduction: Founded in London in 1998 by Tamara and Simon Hill-Norton, Sweaty Betty set out to empower women through fitness with stylish, high-performance gear. Now a global brand, it’s known for versatile pieces that support everything from yoga to running, with a focus on durability and flattering fits.
- Main Product Lines: Power biker shorts, Ultra Run bras, Explorer jackets, Bum-sculpting leggings.
- Brand Highlights: Sweaty Betty’s a women’s brand with squat-proof leggings and supportive bras for yoga to HIIT. Their Power shorts are a bestseller for a reason.
Fitness studios and retailers should stock Sweaty Betty for quality and style. Their workout gear’s a safe bet for steady sales.
Sporty & Rich
- Website: sportyandrich.com
- Introduction: Created by Emily Oberg in 2014, Sporty & Rich started as a mood board and evolved into a luxury activewear brand based in New York. Drawing from vintage sportswear and wellness culture, it offers unisex pieces that feel both nostalgic and upscale, appealing to fashion-forward fitness fans.
- Main Product Lines: SR Runner sports jackets, Wellness Club sets, Retro sweatshirts, Core leggings.
- Brand Highlights: Sporty & Rich blends vintage sportswear with luxury, offering elegant, unisex pieces. Their SR jackets feel upscale but functional.
Boutiques and retailers chasing a trendy, high-end crowd should grab this. I’d stock their matching sets for max appeal.
Table 2: Premium and Luxury Brands at a Glance
| Brand | Main Product Lines | Brand Highlights | Best For |
|---|---|---|---|
| Alo Yoga | Airbrush leggings, Alosoft tops, Muse sets | Celeb-loved, studio-to-street versatility | Boutiques, yoga studios |
| Varley | Let’s Move leggings, Dawson bras, Everly | Chic minimalist designs, soft fabrics | Retailers, upscale studios |
| Tory Sport | Pleated skirts, Flared leggings, Chevron | Preppy, polished, performance-ready | Boutiques, country clubs |
| Year of Ours | Football leggings, Rib-knit sets, Veronica | Bold, celeb-favorite, trendy styles | Boutiques, influencers |
| Sweaty Betty | Power shorts, Ultra Run bras, Explorer | Squat-proof, women-focused reliability | Fitness studios, retailers |
| Sporty & Rich | SR Runner jackets, Wellness sets, Retro | Luxury vintage vibe, unisex appeal | Upscale retailers, boutiques |
Sustainable and Ethical Brands to Win Eco-Conscious Customers
Eco-friendly is where it’s at, and U.S. shoppers are all in for brands that care about the planet. These picks will help you tap into that green demand.
Girlfriend Collective
- Website: girlfriend.com
- Introduction: Founded in 2016 in Seattle by Ellie and Quang Dinh, Girlfriend Collective emerged from a mission to create sustainable, inclusive activewear. Starting with a viral campaign for leggings made from recycled plastic bottles, the brand has grown into a leader for eco-conscious fitness fans, prioritizing transparency and ethical production.
- Main Product Lines: Compressive pocket leggings, Paloma bras, Float tops, Unitards.
- Brand Highlights: Woman-owned Girlfriend Collective turns recycled plastic bottles into sweat-wicking, inclusive gear. Their Compressive leggings are a hit for eco-conscious shoppers.
Yoga studios and green retailers need this brand—it’s a sustainability superstar. I’d stock their full size range to stand out.
Patagonia
- Website: patagonia.com
- Introduction: Established in 1973 by Yvon Chouinard in Ventura, California, Patagonia is a trailblazer in outdoor gear and environmental activism. Originally a climbing equipment company, it now produces activewear and lifestyle apparel with recycled materials, inspiring consumers to protect the planet while staying active.
- Main Product Lines: Nano puff jackets, Capilene active tops, Black Hole duffels, Swiftcurrent waders.
- Brand Highlights: Patagonia’s a legend for outdoor gear and eco-responsibility, using recycled materials for durable activewear. Their tops and jackets are perfect for active lifestyles.
Retailers and outdoor-focused studios should stock Patagonia for eco cred. I’d go for their active tops—they’re versatile.
Outdoor Voices
- Website: outdoorvoices.com
- Introduction: Launched in 2013 in Austin, Texas, by Tyler Haney, Outdoor Voices champions a “doing things” philosophy that celebrates movement in all forms. Known for its minimalist aesthetic and sustainable practices, the brand designs activewear that’s as comfortable for casual outings as it is for workouts.
- Main Product Lines: Exercise dress, TechSweat leggings, Hoka sneakers, FreeForm tops.
- Brand Highlights: Outdoor Voices pushes “doing things” with minimalist, sustainable designs. Their exercise dress is a casual activewear gem.
Retailers with laid-back customers will love OV’s vibe. I’d stock their dresses and leggings for unique appeal.
Athleta
- Website: athleta.gap.com
- Introduction: Founded in 1998 in Petaluma, California, and now part of Gap Inc., Athleta creates high-performance activewear for women with a commitment to sustainability. As a B Corp-certified brand, it designs gear that empowers women to feel confident during workouts while minimizing environmental impact through recycled materials.
- Main Product Lines: Renew seamless tank, Elation leggings, Brooklyn joggers, Momentum bras.
- Brand Highlights: B Corp-certified Athleta uses recycled materials for high-performance gear. Their seamless tanks and leggings balance style and sustainability.
Studios and eco-conscious shops should grab Athleta. I’d focus on their leggings for consistent sales.
Beyond Yoga
- Website: beyondyoga.com
- Introduction: Started in 2005 in Los Angeles by Judi Gorski and Michelle Wahler, Beyond Yoga crafts activewear that’s inclusive, sustainable, and made for every body. With a focus on soft fabrics and ethical production, the brand also offers maternity options, ensuring comfort for all stages of life.
- Main Product Lines: Spacedye cropped tank, High-waist leggings, Cozy fleece sets, Maternity line.
- Brand Highlights: Female-founded Beyond Yoga’s inclusive, sustainable, and maternity-friendly, with super comfy fabrics. Their Spacedye tanks are a crowd favorite.
Studios and retailers with diverse customers should stock this. I’d go for their core and maternity pieces—they’re timeless.
Table 3: Sustainable and Ethical Brands at a Glance
| Brand | Main Product Lines | Brand Highlights | Best For |
|---|---|---|---|
| Girlfriend Collective | Compressive leggings, Paloma bras, Float | Inclusive, eco-friendly, recycled materials | Yoga studios, green retailers |
| Patagonia | Nano puff jackets, Capilene tops, Black Hole | Sustainable, outdoor-focused durability | Retailers, outdoor studios |
| Outdoor Voices | Exercise dress, TechSweat, FreeForm tops | Minimalist, sustainable, casual vibe | Retailers, casual studios |
| Athleta | Renew tank, Elation leggings, Momentum bras | High-performance, B Corp-certified green | Studios, eco-conscious shops |
| Beyond Yoga | Spacedye tank, High-waist leggings, Maternity | Inclusive, sustainable, maternity-friendly | Studios, diverse retailers |
Emerging and Niche Brands to Stay Ahead of the Curve
Want to offer something new and exciting? These brands are picking up steam with unique styles or targeted markets, perfect for setting your business apart.
Gymshark
- Website: gymshark.com
- Introduction: Founded in 2012 by Ben Francis in Birmingham, UK, Gymshark started in a garage and skyrocketed to fame through social media and fitness influencers. Now a global brand, it offers affordable, high-quality activewear designed for gym enthusiasts, with a focus on functional fits and bold aesthetics that resonate with younger crowds.
- Main Product Lines: Everyday seamless bras, Vital crop tops, Apex leggings, Crest hoodies.
- Brand Highlights: Gymshark’s affordable, high-quality gear is a fitness influencer’s dream. Their seamless bras and crop tops are built for gym sessions and look great, too.
Gyms and budget-friendly retailers should stock Gymshark—it’s a hit with younger crowds. I’d focus on their crop tops; they’re trending big.
Fabletics
- Website: fabletics.com
- Introduction: Co-founded in 2013 by Kate Hudson, Don Ressler, and Adam Goldenberg, Fabletics disrupted the activewear market with its subscription model, making stylish gear accessible to millions. Based in Los Angeles, the brand combines fashion-forward designs with affordability, catering to women who want versatility without breaking the bank.
- Main Product Lines: Motion365+ leggings, Oasis sports bras, Trinity joggers, Define powerhold sets.
- Brand Highlights: Fabletics keeps it stylish and affordable with a subscription model. Their Motion365+ leggings are trendy and functional.
Retailers and fashion-focused studios will love Fabletics. I’d stock their bras and leggings for quick turnover.
On
- Website: on.com
- Introduction: Launched in 2010 in Zurich, Switzerland, by Olivier Bernhard, David Allemann, and Caspar Coppetti, On revolutionized running with its CloudTec cushioning technology. Now a favorite among runners and endorsed by stars like Zendaya, On’s apparel and shoes are designed for performance, blending Swiss precision with sleek style.
- Main Product Lines: Cloudflow shoes, Performance-T tops, Weather jackets, Zero running shorts.
- Brand Highlights: On’s innovative running gear, like Cloudflow shoes, is backed by stars like Zendaya. Their apparel’s sleek and performance-driven.
Running shops and studios should grab On. I’d stock their tops and shoes for runners.
Tracksmith
- Website: tracksmith.com
- Introduction: Founded in 2014 in Boston by Matt Taylor and Luke Scheybeler, Tracksmith celebrates running’s heritage with premium, vintage-inspired gear. Crafted for serious runners, the brand blends timeless aesthetics with modern performance fabrics, building a loyal community of athletes who value craftsmanship and tradition.
- Main Product Lines: Session speed shorts, Twilight tees, Harrier long sleeves, Brighton base layers.
- Brand Highlights: Tracksmith’s premium running gear has a vintage vibe that runners adore. Their shorts and tees are built for training and racing.
Niche retailers and running clubs will vibe with Tracksmith. I’d go for their tees—they’re a runner’s staple.
Oiselle
- Website: oiselle.com
- Introduction: Started in 2007 in Seattle by Sally Bergesen, Oiselle is a women’s running brand driven by a passion for community and quality. Pronounced “wa-zelle,” it designs gear that supports female runners with functional details like pockets and durable fabrics, fostering a tight-knit running sisterhood.
- Main Product Lines: Flyout bra, Pocket jogger tights, Lux tops, Flow long sleeves.
- Brand Highlights: Women’s running brand Oiselle focuses on quality and community with gear like the Flyout bra. Their jogger tights are super functional.
Running studios and shops should stock Oiselle. I’d pick their bras and tights for reliability.
Vuori
- Website: vuori.com
- Introduction: Founded in 2015 in Encinitas, California, by Joe Kudla, Vuori draws inspiration from coastal lifestyles, offering activewear that’s versatile enough for workouts and errands. With a focus on comfort and sustainability, the brand has gained a loyal following for its laid-back, high-quality designs.
- Main Product Lines: Daily crop leggings, Performance joggers, Pose tanks, Elevation shorts.
- Brand Highlights: Vuori’s California-cool gear, like the Daily crop, flows from gym to errands. It’s versatile and comfy.
Retailers with chill customers will love Vuori. I’d stock their leggings and tanks for everyday appeal.
Rhone
- Website: rhone.com
- Introduction: Launched in 2014 in Connecticut by Nate Checketts and Ben Checketts, Rhone redefines men’s activewear with minimalist designs and premium materials. Built for versatility, their gear supports guys through workouts, work, and downtime, emphasizing durability and understated style that appeals to modern men.
- Main Product Lines: Atmosphere tees, Mako training shorts, Delta polos, Reign hoodies.
- Brand Highlights: Rhone’s men’s gear is minimal and high-quality, great for workouts or daily wear. Their Atmosphere tees are sleek and durable.
Men’s retailers and gyms should grab Rhone. I’d stock their shorts and tees—guys can’t get enough.
Skims
- Website: skims.com
- Introduction: Founded in 2019 by Kim Kardashian and Jens Grede, Skims is a Los Angeles-based brand that started with shapewear and expanded into activewear and loungewear. Known for its inclusive sizing and buttery-soft fabrics, Skims has quickly become a favorite for comfortable, stylish pieces that flatter every body.
- Main Product Lines: Active loungewear sets, Fits Everybody bras, Cozy knit tanks, Seamless leggings.
- Brand Highlights: Skims does buttery-soft activewear for low-intensity activities, doubling as loungewear. Their sets are comfy and chic.
Boutiques with fashion-forward clients should stock Skims. I’d go for their loungewear sets—they’re a hot seller.
Table 4: Emerging and Niche Brands at a Glance
| Brand | Main Product Lines | Brand Highlights | Best For |
|---|---|---|---|
| Gymshark | Everyday seamless bras, Vital crops, Apex | Affordable, influencer-loved gym gear | Gyms, budget retailers |
| Fabletics | Motion365+ leggings, Oasis bras, Trinity | Trendy, budget-friendly via subscription | Retailers, fashion studios |
| On | Cloudflow shoes, Performance-T tops, Zero | Innovative running gear, sleek designs | Running shops, studios |
| Tracksmith | Session shorts, Twilight tees, Harrier | Premium running gear, vintage aesthetic | Running clubs, retailers |
| Oiselle | Flyout bra, Pocket jogger tights, Lux tops | Women’s running focus, community-driven | Running studios, shops |
| Vuori | Daily crop, Performance joggers, Pose tanks | California-cool, versatile activewear | Retailers, casual studios |
| Rhone | Atmosphere tees, Mako shorts, Reign hoodies | High-quality men’s gear, minimal style | Men’s retailers, gyms |
| Skims | Active loungewear, Fits Everybody bras | Soft, trendy, loungewear crossover | Boutiques, loungewear shops |
Wrapping It Up
Here’s the bottom line: the activewear market in 2025 is buzzing with options, and picking the right brands to stock can make your business shine. Giants like Nike and Lululemon bring trust and volume—perfect for keeping clients happy. Premium brands like Alo Yoga and Tory Sport add that upscale flair boutiques crave. Eco-friendly picks like Girlfriend Collective and Patagonia win over green shoppers. And rising stars like Gymshark and Vuori keep things fresh and trendy. My advice? Build a mix that fits your clients—lean on the big names for reliability, add some premium and sustainable brands for niche appeal, and throw in a few up-and-comers to stay ahead. That way, your fitness studios, yoga centers, and retailers will keep coming back for more.